It’s one thing to invest in AI capabilities for your brand and products – it’s another thing entirely to market them in a way ...

Honesty is the best policy, especially in the world of market research. When survey respondents bend the truth, flat-out lie ...

Surveys are more than just questions; they’re opportunities to connect with your audience on a deeper level. Steer clear of ...

Burberry has blamed “inconsistent brand execution” and moving “too far from its core” for what it describes as “disappointing ...

The fully AI-generated ad will replace the original ‘Holidays Are Coming’ on UK TV screens this festive season with Coca-Cola ...

Continuing to invest in its brands has paid off for Premier Foods, which is seeing signs shoppers are willing to pay a ...

The second festive outing created by agency Saatchi & Saatchi and soundtracked to ‘Sonnet’ by Richard Ashcroft, the ad is ...

O2 has created AI grandma Daisy to tackle scammers and boost awareness of the brand’s fraud prevention technology.

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

Michelle Anderson is finding major strategic benefits to using AI on a daily basis in her role leading marketing at leisure ...

As the primary sponsor of the 2024 MTV EMAs, Compare the Market’s brand chief discusses the role of the partnership in ...

The campaign and wider repositioning are designed to make the brand “experience-led”, which Balaji defines as “the brand ...