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exchangewire.com
12 小时
'Seek to Replace Yourself': AI Driving Innovation at Ad Tech Connect
The event underscored AI’s profound effect on the industry, from revolutionising creative workflows to fostering new ways to ...
exchangewire.com
1 天
‘Retail Media is a Game-changing Opportunity for Brands and Retailers’: Q&A with Martin ...
We chat to Martin Jensen, co-founder and CCO at Nexta, about the development of retail media, and how brands can take ...
exchangewire.com
2 天
Reinventing the Crab: Is CTV just TV Again?
And, if it is, what does the age of “TV 2.0” mean for advertisers? Harry Menear takes a look a the CTV streaming landscape, ...
exchangewire.com
2 天
“The only way to reach CTV’s potential is through programmatic”: Zuzanna Gierlinska, MiQ
To put it simply, the only way that marketers can unleash the full potential of CTV is through programmatic. Programmatic ...
exchangewire.com
1 天
Equativ Strengthens its Cookieless Solutions by Integrating First-id into its Curation ...
Equativ, the leading independent digital advertising platform, has signed an exclusive partnership with First-id, the leading ...
exchangewire.com
2 天
StackAdapt is Building an Integration on the Shopify Platform to Optimise Merchant Campaign ...
Today, Shopify merchants and marketers can seamlessly integrate with StackAdapt to expand their businesses by easily ...
exchangewire.com
2 天
Digest: CMA Releases Updated Privacy Sandbox Report; MediaSense Acquires R3
CMA demands revised Privacy Sandbox commitments from Google; MediaSense acquires R3 Media; and Azerion snaps up Goldbach ...
exchangewire.com
4 天
AUS Plans Social Media Ban for Under 16s; ITV Revenue Dips; UK Gov to Examine Future of ...
AUS Plans Ban Social Media Ban for Under 16s; ITV Revenue Dips; UK Gov to Examine Future of Linear TV In order to tackle ...
exchangewire.com
1 天
Digest: Viant Acquires IRIS.TV; The Guardian to Halt Content Posting on X
News in brief: Viant Technology acquires IRIS.TV, The Guardian to halt X content posting, and Alliant sold to private equity.
exchangewire.com
1 天
‘A game-changing opportunity for brands and retailers’: Q&A with Martin Jensen, Nexta
We chat to Martin Jensen, co-founder and CCO at Nexta, about the development of retail media, and how brands can take advantage.
exchangewire.com
3 天
Analysis Reveals the Perfect Line Between Attention & Profit
Ebiquity, the world leader in media investment analysis, has released new research showing a "near-perfect correlation" ...
exchangewire.com
3 天
Skyrise & Cedara Partner to Help Advertisers Measure & Reduce Environmental Impact of Media ...
Through Cedara, Skyrise allows clients to access transparent carbon emissions data which informs how they can create a path ...
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