Hugh Hefner — in a $100 million all-cash offer that he hopes will "restore the brand to its roots." "The opportunity to acquire Playboy is deeply personal for me. This brand is woven into my ...

Cooper Hefner is making a bid to buy Playboy — the company founded by his late father, Hugh Hefner — in a $100 million all-cash offer that he hopes will "restore the brand to its roots." ...